January 2025 Release
At a glance
Churchgoer's Desire for Pastoral Guidance with AI
Despite AI concerns, ~42% of churchgoers are interested in guidance from their pastor on using AI wisely.
Gen Z Value Personal Relation Over Digital
Roughly 70% of Gen Z Christians strongly agree that in-person relationships are more valuable than digital connections. Comparatively, only half of all other Christian demographics (~51%) say the same.
Pastors' Intentionality with Tech
Scripture is the primary guide in using tech for most pastors (~85%).
For every technological advancement in ministry—giving online, referring to a Bible app, watching a streaming service, receiving text updates from your church—there are seeming pros and cons, champions and nay-sayers, benefits and costs. Whether we’re asking congregants about their ideas about artificial intelligence (AI) or asking pastors about the internet tools that inform their leadership, there is a both / and pattern: When it comes to the Church, a blend of digital innovation and in-person ministry has its place.

Related Research




