Since 1984, Barna Group has conducted more than two million interviews across thousands of studies, building one of the nation’s most comprehensive databases on faith, culture, leadership, and generational trends. It has partnered with thousands of churches, nonprofits, and global organizations—including the Salvation Army, World Vision, Compassion, Sony, the Gates Foundation, and NBC Universal—and its research is frequently cited in sermons and major media outlets like CNN, The New York Times, and The Wall Street Journal.