Gloo Workspace empowers ministry teams to reach thousands—while still sounding like a shepherd.
Overview
In today’s ministry environment, leaders are expected to do more with less. From sermon follow-up to seasonal devotionals and outreach campaigns, churches are under pressure to maintain consistent, high-quality communication with their people—across multiple channels, with limited time and staff.
Gloo Workspace, enhanced by Gloo AI, solves this tension by enabling pastors and ministry leaders to craft and send personalized, human-sounding messages at scale—in minutes, not hours.
“We can now send messages that feel heartfelt and human—without needing a full comms department. Gloo Workspace makes it simple to serve our people well.” - Campus Pastor, Multi-Site Church Network
The Problem
Church Leaders Needed Scalable Messaging That Still Felt Human
Churches using Gloo Workspace loved having a centralized hub for outreach—but many still struggled with:
Generic mass messaging that didn’t reflect pastoral tone
Volunteer teams unsure how to phrase messages with spiritual clarity
Inconsistent follow-up across ministries or campuses
Time-consuming drafting, approval, and editing processes
Leaders needed a way to generate meaningful, relevant communications quickly and consistently, without losing the empathy, tone, and theological alignment their communities expect.
The Solution
Gloo AI Supercharged the Messaging Layer Inside Gloo Workspace
Gloo added a conversational AI engine to its Workspace messaging suite, enabling churches to:
Generate templated message drafts for SMS, email, and in-app
Choose from tone options like pastoral, scriptural, practical, and celebratory
Customize campaigns with language aligned to their ministry brand
Approve and schedule content with clear team controls
This allows leaders to create campaigns with confidence, delegate tasks to volunteers, and maintain consistency across communication channels.
Implementation
Built-In and Ready to Use—No New Tools Required
Smart Message Composer: Auto-generates outreach messages in multiple tone presets
Campaign Templates: Preloaded sequences for Easter, Advent, welcome series, and more
Team Collaboration: Staff and volunteers can co-create, review, and personalize content
Oversight & Safeguards: Final approval always rests with pastoral leadership
The Result
Less Time Writing. More Time Discipling.
Message creation time dropped from 30+ minutes to under 5
Consistent voice across departments and campuses
More teams using communication tools—not just comms staff
Improved engagement rates on seasonal and topical campaigns
Gloo Workspace lets churches communicate at scale without compromising care, ensuring every message feels like it came from someone who knows and loves the recipient.
Looking Ahead
The Future of Church Communication is Scalable—and Still Sacred
With AI-powered messaging now natively embedded in Gloo Workspace, churches are turning everyday communication into ongoing discipleship. Whether it’s a welcome message to a new guest or a midweek devotional to hundreds, leaders can now speak directly to the heart—at scale, and in their own voice.