Case Study: Powering Reach for Cru

Case Study: Powering Reach for Cru

Turning a global event

into meaningful connection

Turning a global event

into
a meaningful connections

Turning a global event into a meaningful connections

185k

hosts participated

77k

church leaders equipped

Cru saw an opportunity with the
FIFA World Cup 2026™—

with estimates that more than 6 billion people would be watching,
Christians around the world could turn a global
cultural moment into lasting Kingdom impact.

with more than 5 billion people watching,
Christians around the world could turn a global cultural moment into lasting Kingdom impact.

The Idea

Victory Beyond the Cup—a global movement of churches, leaders, and everyday believers using the world’s biggest soccer moment to host watch parties designed to build community and share the hope of the Gospel.

How it Worked

Believers across 155 countries were equipped with kits to host watch parties in their homes. Physical kits were shipped to churches and homes while digital kits made it easy for quick access to hosting ideas.

Believers across 155 countries were equipped with prayer guides, conversation starters and party prep ideas to host watch parties in their homes.

Powering Cru’s Reach

Equipped for Impact

Gloo powered the marketing reach behind Cru’s vision—a scalable system that equipped ministry leaders and believers with kits to watch parties in their homes.

• Host kits equipping believers to open their homes for connection and conversation

• Digital Pastor Kit with resources to mobilize congregations for local outreach

• Multilingual resources in English, Spanish, Portuguese and French

Strategy to Scale

From strategy to reporting, Gloo built and ran the campaign that turned Cru's vision into meaningful results.

• Multi-channel paid media management across the Gloo Media Network, social, connected TV, and more

• Church ecosystem activation by leveraging Gloo's deep relationships with churches and city leaders

• Nurture via email, SMS, and call center to move hosts and church leaders to action



AI-Powered Dashboard

AI played a working role throughout: consolidating campaign reporting into a single dashboard to keep the multi-country effort aligned, and refining translations so materials read naturally rather than simply translated.

The Results

The campaign's original goal was 10,000 hosts.

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believers equipped

185% of the 100k goal

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church leaders equipped

770% of the 10k goal

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kits

per day

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countries 

reached

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languages supported

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total unique web visitors

From planning through reporting, Gloo orchestrated a fully integrated campaign that combined multi-channel paid media, church ecosystem activation at scale, and coordinated email, SMS, and call center engagement to equip hosts and mobilize church leaders.

with more than 5 billion people watching,
Christians around the world could turn a global cultural moment into lasting Kingdom impact.

Victory Beyond the Cup demonstrated a repeatable model:
a cascade of activation—from pastors and ministry leaders to everyday believers across the globe—where gospel conversations can happen around significant cultural moments.

Interested in learning how your vision can come
to life with powerful reach capabilities?